Meet the team behind SageSeller — a group of driven professionals focused on building a reliable, efficient, and forward-thinking business. We combine hands-on experience in e-commerce, operations, and global supply chains to deliver consistent results and long-term value. Each member of our team brings a unique skill set, but we’re united by one goal: to grow, adapt, and win in a competitive market. Below, you’ll get to know the people who make it happen.
Illia Cheherst
Illia Cheherst, CEO and Founder of SageSeller, established the company in 2019 with a clear vision: to build a scalable, disciplined, and high-performance e-commerce business. With a strong background in operations, supply chain management, and strategic growth, he has led SageSeller from the ground up, focusing on efficiency, execution, and long-term value creation.
Anna Miller - Chief Marketing Officer
Anna Miller, Chief Marketing Officer at SageSeller, leads the company’s marketing strategy with a strong focus on data-driven growth and brand positioning. She is responsible for customer acquisition, retention, and scaling campaigns across multiple channels, ensuring consistent performance and measurable results. With a deep understanding of digital marketing and consumer behavior, Anna plays a key role in expanding SageSeller’s market presence and strengthening its competitive edge.
Alex Pehota - Chief Supply Officer (APAC)
Alex Pehota has been leading supply chain operations and procurement across APAC since 2021, with a primary focus on sourcing from China. He manages relationships with manufacturers and suppliers, oversees production timelines, and ensures consistent product quality while optimizing costs. With deep regional expertise and a strong focus on execution, Alex plays a key role in building a reliable, scalable supply chain that supports SageSeller’s growth.
John Anthony - Chief Human Officer
John Anthony is responsible for building and scaling the company’s team, culture, and internal structure. He oversees talent acquisition, performance management, and employee development, ensuring that the right people are in the right roles as the company grows. With a focus on accountability, efficiency, and a strong performance culture, John plays a key role in aligning the team with SageSeller’s strategic goals and maintaining a high standard of execution across the organization.
In addition to the core leadership, SageSeller is supported by a team of 20+ professionals who manage every aspect of Amazon operations. This includes product research, listing optimization, PPC management, inventory planning, customer support, and account health. Each team member is focused on execution and performance, ensuring that all processes run efficiently and consistently. Together, they form a well-structured system that drives scalable growth and maintains a strong presence in the Amazon marketplace.
