Aloha, Amazon seller!

While your PPC Amazon FBA campaigns are working, sellers constantly monitor their ACOS, Amazon sales generated from advertisement, and sales rank.

On Amazon.com, advertising is a great tool to increase visibility, drive conversions and grow brand awareness. An efficient marketing strategy, which helps formulate an optimized approach to your PPC Amazon FBA campaigns, can facilitate essential product sales growth, added on to organic sales.

Amazon seller advertising is an extremely forceful way to attract customers, and in your Seller Central you have a lot of advanced tools to configure your ads. However, it is necessary to measure the efficiency of your advertising campaigns, optimize them, invest your advertising efforts and funds into those that are successful, and pause or switch off those that are underperforming, to increase revenue. RoAS and TACoS (or ACoS for a product) are the metrics commonly applied by sellers to estimate the return on their ad campaigns. All these metrics are calculated by formulas, and all these formulas contain the Ad spend parameter. But how can you separate ad and organic sales easily if you have hundreds of products in your store?

This post will tell you why is it important to evaluate your organic and ad sales as separate metrics, and how this can help you optimize your Amazon PPC strategy.

What Is the Difference Between Organic and Ad Sales?

Organic sales on Amazon are the sales which happen when the customers are searching for the product and your item is the best match. Organic product listings become visible naturally on the Amazon search engine results page and are considered by Amazon's search A10 algorithm the most relevant to the shopper’s query, mainly based on SEO optimization.

Amazon Ad Sales happen as a result of Amazon paid search, called Sponsored Product Ads. It’s one of the four advertising products sellers implement on the marketplace to promote their products. Amazon PPC applies ad campaigns to attract shoppers to your product: you bid on the keywords that are the most relevant to your product item’s listing.

Why Is It Important to Know Your Organic and Ad Sales Separately?

There is a separation between Amazon SEO and Amazon paid search, and SEO-based and PPC-based strategies are radically different.

Amazon SEO is targeted at increasing organic sales through product visibility. For this purpose, you need to concentrate on listing optimization. You need to add the most relevant researched keywords, including backend keywords, as well as add high-quality images, videos, bullets, clear descriptions, and other things that create a perfect Amazon listing content. Amazon SEO improves organic ranking with time, and its main advantage is that it costs nothing.

Amazon PPC via ad campaigns (Sponsored Products, Sponsored Brands, and Product Display Ads) increase visibility of your product and drive customers to your listing. In case of Sponsored Products, you bid on your researched keywords, and when a shopper uses any of those or related keywords, when they search the product, they want to buy, your ad will appear and highlight in the search results or product page. Since Amazon PPC is not only SEO-triggered, it boosts visibility and ranking much more and almost immediately, however, you need to allocate budget for it.

You should also mind, that PPC campaigns influence your organic sales as well, therefore you need to see your organic sales and PPC sales as separate figures. TACoS  (total ACoS), or RoAS off-Amazon, allows sellets to measure the effect of their advertising on the long-term growth of their sales. Tracking your TACoS over time can show how your ad spend boosts your organic sales.

Amazon ACoS (Advertising Cost of Sale) is an essential metric showing how many cents per each dollar of revenue Amazon seller advertising earns. It is calculated in percentage so that the seller can estimate the efficiency of his PPC campaign. ACoS is used on Amazon to show the profitability of an ad campaign in a very simple and straightforward way. On the other hand, ACoS is infrequently used off-Amazon, and if you’d like to use your ad spend profitability in standard marketing calculations, you would need to use RoAS.

The RoAS and ACoS formula is inverted. RoAS shows how much revenue you earned from your ad spend, whereas ACoS demonstrates the percentage of how much the ad spend contributed to the generated revenue.

The main question is how to see your organic sales and PPC sales separately?

How to Find Out Your Organic Sales and Ad Sales Figures Separately?

In your Amazon Seller Central there is no special tool to calculate organic sales, ad sales, and ACoS. On the Seller Central forum, you may find a lot of discussion topics with this question. Unfortunately, there is no report in Amazon Seller Central, which could show separately your Amazon sales generated from advertisement and generated organically.

However, third Party Software provides such analytics. At SageSeller, we show these details in our Profit Dashboard and Products Dashboard.

First, you need to sign up with SageSeller and connect your Seller Account.

Then, to see your organic sales, navigate to Profit Dashboard and look at the Sales block:

Here you can see separately your overall Ad sales and Organic sales. Also, you can see Ad Orders, Organic Orders, Ad Units and Organic Units.

You may choose any period you are interested in, to see exact details.

If you want to see details for each product, go to Products Dashboard and click at profit.

You may choose any period in this Dashboard as well.

Here you can see separately your Ad Sales, Organic Sales, and even more - Ad Orders, Organic Orders, Ad Units, and Organic Units exactly for this product!

Research this for different days to find how your Amazon seller advertising impacts your organic sales.

You can also set your daily, weekly, monthly reports and get these details to your e-mail:

It looks so easy, isn't it? 🔥

SageSeller is free for small businesses and free for the others during 30 days!

If you are interested to track all details of your sales, and research performance of each of your products it's high time to try SageSeller.