How to Properly Use PPC to Boost Amazon Sales?
As an Amazon seller, you know the importance of running profitable PPC campaigns to promote your products and increase sales. However, making your campaign stand out among the competition on Amazon can be challenging. To help you succeed, here are some tips on properly using PPC to boost your Amazon sales.
What is Amazon PPC?
Amazon PPC is an advertising platform that third-party sellers can use on Amazon. This platform enables sellers to create ad campaigns for their products, and they will be charged each time a potential customer clicks on and views their ad.
Creating a successful Amazon PPC Campaign can be quite complex, and you might need an Amazon PPC services provider to help you run your campaign.
These experts will provide consultation and management services that include selecting the right keywords and settings, creating ads and monitoring results that will help you optimize your campaigns for maximum profitability.
Why Is PPC Important for Amazon Sellers?
In the competitive world of eCommerce, where most consumer shopping occurs online, particularly on Amazon, a successful PPC advertising strategy is essential.
With 350 million products on the platform, it's easy for listings to get lost in the noise. While organic ranking is important, ads are necessary to increase your reach and help your business succeed.
12 Effective Amazon PPC Tips to Increase Your Sales
Using Amazon PPC can be an effective way to boost your sales on the platform. Here are some tips for using PPC properly:
1. Put a strong plan in place for PPC to ensure success.
Maximizing your ad spend on Amazon PPC requires a structured approach rather than experimenting. Categorizing your ads into these three brackets can help you avoid overlap and determine which ads generate the most conversions:
- product type
Skipping this step can result in repeat ads and difficulty in tracking performance.
2. Make your PPC campaigns easier to manage by utilizing the full extent of its automated features.
This step will save you time and ensure your business keeps growing while eliminating the chances of human error. To ensure the algorithm handles everything correctly, analyze your data thoroughly to set parameters that can work independently.
3. Analyze your competitor's products.
Studying your competitors is critical to optimizing your Amazon PPC strategy. Knowing the following will provide you with valuable insights that can help steer your campaigns:
- what they're doing
- which ads are converting
- their prices
By analyzing their products, you can identify opportunities for improvement in pricing and advertising strategy.
4. Use targeted keywords.
Conducting research and selecting the proper keywords for your campaign helps ensure your products reach their intended customers. When properly utilized, these keywords will help your ads appear in front of those actively seeking out what you have to offer.
5. Add negative keywords.
Pay attention to the keywords that generate ample clicks but no conversions. These will waste your ad spending and render little return, meaning you should mark them as negative! Optimizing these words can make all of the difference in running successful campaigns.
It helps raise click-through rates and conversions and ensures your money is well-spent on productive keywords.
6. Find and bid on long-tail keywords.
Long-tail keywords contain three or more words specific to the researched product. They tend to have a lower search volume but are often more cost-effective and can result in higher conversion rates.
As you build your campaigns, seek long-tail keywords and bid on them. It can help you reach potential customers actively, seeking out what you have to offer.
7. Design ads that captivate and convert.
Make eye-catching advertisements using captivating visuals and concise messaging emphasizing why consumers should invest in your products. It will increase the chances of viewers clicking and potentially converting.
8. Adjust bids based on performance and value for the best ROI.
Recognizing that not all products have the same profit margin is essential to maximizing your Amazon PPC budget. You shouldn't bid the same amount for all keywords. Doing so will only cause you to spend more on products that don't sell well.
Instead, focus on selecting keywords that generate the most value. For instance, consider bidding higher on keywords related to your top-selling or hero products.
9. Be flexible in your ad budget.
There may need to be more than just a budget of $45 per day for an in-demand product to account for the high competition. As a result, you could spend around $50 or even more that particular day - up to nearly $100 extra over one month.
As you create your campaign, remember this and ensure you allocate an additional portion of the money to your monthly advertising budget. If needed, there will be a little extra room for unexpected expenses.
10. Master the power of targeting, both manual and automated.
It's recommended to set things up manually but also test with automatic targeting to maximize the effectiveness of your Amazon PPC campaigns. This approach allows you to control your campaigns while taking advantage of the platform's capabilities.
Using automated targeting campaigns based on keyword research, you can test the market and discover the search terms that potential customers use to find similar products.
However, this should not replace traditional keyword research entirely but rather complement it to improve your campaign's performance and increase conversions.
11. Keep your ads restricted to relevant searches.
If you have yet to discover the significance of negative keyword blocking in Amazon advertising, now is your chance. With the help of negative keywords, you can stop ads from showing for specific searches - a powerful tool to maximize return on investment (ROI).
Take bookmarks as an example: if you offer them but not the corresponding bookcases, it is wise to add 'bookcases' as a negative keyword to avoid ads for searches related to your product. This way, only people searching specifically for what you have can find you - no wasting budget on irrelevant leads!
12. Track your metrics.
Scrutinizing and assessing upcoming decisions based on various metrics is a crucial element of any business, which includes paid advertising campaigns. To ensure the success of your campaign, consider these three metrics:
- Spend: With a range of time frames to choose from, you can assess the data that matters most.
- Sales: The grand sum of your sales generated by your ad campaigns.
- ACoS: This is the total amount of money you invested and profited on average.
By monitoring these metrics, you can decide regarding the success of any campaign.
Developing a winning Amazon PPC campaign demands the following:
- a strategic approach
- A thorough analysis
- An effective implementation tailored to meet your target audience's specific requirements.
By following the recommendations and guidelines outlined above, you can confidently create profitable Amazon PPC campaigns and successfully increase your sales.
If you're looking for expert assistance in creating and managing your Amazon PPC campaigns, consider leveraging PPC services from professionals who can help you design and execute effective ad campaigns that drive more clicks, conversions, and sales for your business.
So why not explore expert PPC services today and take your Amazon sales to the next level?