As an Amazon seller, adhering to guidelines is vital for success. However, keeping up with product policies can be daunting. Violations can lead to severe consequences like listing removals or account suspensions.

This guide will explore one of the most popular powerful seller tools providing actionable insights into identifying and proactively avoiding IP complaints — Seller Assistant App. It offers automated scanning, real-time alerts, and comprehensive reports using its IP complaint database.

Whether you're a seasoned seller or new to e-commerce, this post equips you with the knowledge to stay compliant, safeguard your listings, and thrive on Amazon.

What Are Amazon IP Complaints?

Amazon's IP complaints cover a range of issues, such as intellectual property misuse, authenticity concerns, product condition inconsistencies, and other policy infringements.

When you receive a notification regarding an IP complaint, it is crucial to respond promptly to Amazon. That could indicate either a claim filed against you or a failure to comply with Amazon's policies.

By understanding and addressing these policy violations, Amazon sellers can maintain compliance and ensure a seamless selling experience while mitigating potential risks.

Types of product policy violations

Suspected Intellectual Property Violations

Suspected IP complaints involve potential misuse or violations of intellectual property rights. If Amazon notifies you about an IP claim, it means they suspect your listing violates such rights. Failure to address these claims may result in deactivating your listings or even your account.

Note. Suspected IP violations often occur due to incorrect brand names mentioned in titles or brand fields. Correcting the brand name can reactivate the listing and remove the account health defect.

Received Intellectual Property Complaints

Received IP complaints are claims from rights or brand owners confirming that your listing infringes upon IP rights. To address these violations, contact the rights owner for a retraction or authorization letter, or reply to Amazon with invoices proving your product purchase.

Product Authenticity Customer Complaints

Product authenticity complaints indicate claims that your product is not authentic.

Tip. To handle these complaints, verify your suppliers, authenticate sourced products, and maintain purchase documents such as orders and invoices.

Product Condition Customer Complaints

Product condition complaints arise when customers complain that the received product does not match the described condition on the detail page. Ensure your products listed as "New" are free from wear, damage, or defects.

Product Safety Customer Complaints

Product safety complaints occur when customers express concerns about the safety of your product. These complaints may not always be related to actual safety hazards but could stem from damaged or alleged used products.

Listing Policy Violations

Listing policy violations occur when your listings do not adhere to Amazon's guidelines. That includes creating duplicate listings or inconsistent variations that violate Amazon's variation policy.

Restricted Product Policy Violations

Selling restricted products or restricted brands without Amazon's approval constitutes a violation of the restricted product policy. Ensure you have proper approval before listing such products.

Customer Product Reviews Policy Violations

Violating Amazon's customer product reviews policy involves infringing on their guidelines. That includes reviewing your own items or competitor products, requesting or incentivizing buyers to modify or remove reviews, or providing refunds and discounts in exchange for positive reviews.

Why Prevent Amazon Policy Violations?

By actively preventing policy violations, sellers can protect their accounts, maintain a positive reputation, ensure customer satisfaction, and maximize their potential for success on Amazon's platform.

It is crucial to stay updated with Amazon's policies and guidelines and implement effective measures to avoid violations. Sellers must prioritize preventing Amazon policy violations for several important reasons.

Account suspension or termination

Violating Amazon's policies can lead to account suspension or even termination. That can have a devastating impact on a seller's business, resulting in loss of sales, reputation damage, and the need for extensive efforts to reinstate the account.

Loss of Buy Box eligibility

Compliance with Amazon's policies is crucial for winning the Buy Box, which is the default offer placement that significantly boosts sales. Violations can lead to losing Buy Box eligibility, reducing visibility and sales potential.

Seller's reputation damage

Repeated policy violations can harm a seller's reputation within the Amazon marketplace. Negative customer feedback and a tarnished track record can deter potential buyers and decrease trust in the seller's brand.

Financial losses

Policy violations may result in financial penalties, such as account suspension fees, fines, or loss of funds held in the seller's account. Additionally, sellers may need to spend resources on appealing and resolving policy-related issues.

Customer dissatisfaction

Policy violations can lead to negative customer experiences, such as receiving counterfeit or misrepresented products. Unsatisfied customers are likelier to leave negative reviews, request returns, and impact a seller's overall performance metrics.

In severe cases, policy violations can result in legal actions taken by rights owners or Amazon itself. Intellectual property infringement or selling restricted or prohibited items can lead to legal disputes, potential lawsuits, and associated legal expenses.

Long-term business sustainability

Maintaining compliance with Amazon's policies is essential for building a sustainable and successful long-term business on the platform. By ensuring policy adherence, sellers can establish trust, gain loyal customers, and foster growth in the competitive e-commerce market.

Why Use Seller Assistant App to Avoid Policy Violations?

When it comes to proactively preventing issues with account health, IP claims, and other Amazon policy violations, Seller Assistant App is an invaluable tool. This all-in-one extension is designed to streamline product research and incorporates essential features for maintaining compliance.

By utilizing Seller Assistant App’s IP Alerts feature, sellers can actively prevent policy violations, protect their account health, and ensure a smooth selling experience on Amazon.

Proactive IP warnings

Seller Assistant App's advanced IP Alerts feature provides automated warnings regarding product restrictions and violations of intellectual property rights, reviews policy, authenticity complaints, and more. It helps sellers avoid products and brands that can trigger account health issues.

Seller Assistant App's IP Alert

Immediate alerts

With Seller Assistant App, IP alerts are conveniently displayed right on Amazon product and search pages. A Red Triangle icon indicates if an item has product policy violations, and alerts are triggered if sellers have experienced account health issues with a specific product or brand.

Issue breakdown

Seller Assistant App breaks down product policy violations by type, ensuring sellers always have information on when a complaint was received and the specific violation involved.

Unique IP claims database

Seller Assistant App boasts a proprietary Advanced IP Alert system, which is a leading solution in the market. The complaints database is automatically updated and collected daily, providing sellers with the most up-to-date information.

Available on a free plan

Seller Assistant App’s IP Alert feature is accessible on both the free and paid plans. While the paid plan offers in-depth product issue analysis, the free plan's IP Warning extension helps detect any issues an ASIN may have.

How to Avoid Product Policy Violations with Seller Assistant App?

Seller Assistant App utilizes a Red Triangle icon on the Amazon search and product pages to highlight products and brands associated with account health issues. This prominent visual indicator helps sellers identify potential problems directly on Amazon product pages and search results.

With the IP-Alert feature conveniently displayed, sellers can quickly assess the policy compliance status of the products they are researching. Whether navigating through product listings or conducting searches, Seller Assistant App ensures that sellers are aware of potential policy violations, empowering them to make informed decisions and take appropriate actions to maintain a healthy selling account.

IP-Alert feature on the Amazon search pages

Steps to check products for Amazon policy violations

Step 1: Log in to your Seller Assistant App.

Step 2: Navigate to either the Amazon Search page or the Amazon product page and open the product you wish to check.

Step 3: Look for a small Red Triangle icon on Seller Assistant App's Top Navigation Panel, located in the right-hand corner. If you see this icon, it indicates that the product has IP Alerts associated with it.

IP-Alert feature on the Amazon product pages


In conclusion, Seller Assistant App provides a powerful solution for Amazon sellers to identify IP alerts and protect their businesses. With its advanced features and intuitive interface, sellers can efficiently monitor their product listings and detect potential intellectual property infringements. By leveraging this extension, sellers can stay one step ahead in safeguarding their brand integrity, minimizing the risk of suspensions, and maximizing their revenue potential. Seller Assistant App is an indispensable tool in the arsenal of every Amazon seller, offering peace of mind and enabling them to confidently navigate the competitive marketplace. Stay vigilant, protect your IP, and thrive as a successful Amazon seller with the Seller Assistant App.

Seller Assistant App is a powerful tool that provides practical and reliable assistance in product research and identifying potentially problematic products. This all-in-one extension encompasses essential features necessary for thorough product research. With Seller Assistant App, you can easily access crucial information such as product profit, margin, and Return on Investment. It also lets you quickly determine if a product has any sales restrictions or previously caused account health issues. Combining an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker into a single tool, Seller Assistant App streamlines product research, allowing sellers to make informed decisions and optimize their selling strategies.