How to rank on Amazon? How to improve Amazon's ranking and conversion? How to convert Amazon rank to sales? Read more to find out how to rank higher on Amazon search results.

You know all about ratings. When you do any search on any topic, product, or service, you immediately see those “10 top movies” or “25 top bestsellers”. Amazon has this approach as well. Having been founded originally as an online bookstore in the garage of Jeff Bezos' rented home, Amazon successfully extrapolated a number of marketing techniques, normally applied in the publishing or movie industries, to online sales. Among those are, for instance, ratings and reviews.

In the struggle for your sales volumes, Amazon sales rank or Amazon Best Sellers Rank (BSR) is vital. Said that you understand that the Amazon ranking itself depends on how well your items sell within your category. Looks like a vicious circle, but it isn’t when you know how everything works inside.

What is Amazon Rank and Why Do They Have It?

It’s no secret that it’s not only a seller, but also Amazon who makes money on its marketplace. Amazon’s primary source of income is actually not sellers’ activities, it’s from online stores. This is the reason why they actually have things like product ranking. BSR is granted to the products that sell best in the category, and the ratings were introduced to help people make the purchase decision-making process faster and easier. The faster sales go, the more money Amazon earns.

Where Can I Find Product Amazon Rank?

If you want to find out the product’s sales rank, you need to go to and do a search for the product you want to know about. Under the ‘Product description’ section you can find ‘Amazon Best Sellers Rank’ and the product category.

What Is a Good Amazon Sales Rank?

If your product has a small rank number (#1 is the best rank), then you are there! A product with a BSR of #1 people may buy 1000 units per day, while if you have a BSR of #256, you may sell 3 items per same day.

How Do I Rank on Amazon?

Depending on how populated is your category, it might be not an easy target to reach the #1 rank. Also, sales rank is updated hourly, meaning that the figure can fluctuate. Therefore, you would need a more or less average figure over a period. It is very important that your product appears on Page 1, as only one-third of all shoppers will proceed further.

How Does Amazon Determine My Product Ranking?

As we said, the primary goal to have Amazon product ranking is to help buyers make a purchase decision. To achieve that, Amazon is striving to provide its customers with the most relevant results to their search. For this, they’ve implemented an A10 Algorithm (the previous version of it, A9 Algorithm, is also often mentioned), to do the search. A10 is Amazon’s product ranking algorithm. It is quite different from the Google search SEO, and this algorithm is a major factor determining an Amazon product ranking.

The Amazon A10 Algorithm estimates keywords, content, seller metrics, feedback, reviews, order defect rates, FBA, back-end, and search terms.

A10 is Amazon’s product ranking algorithm
A10 is Amazon’s product ranking algorithm

What Factors Affect Amazon Product Ranking?

In order to understand, what metrics exactly affect your product ranking, you would need to dig into what factors are accounted for by the A10 is Amazon’s product ranking algorithm.

A10 Algothithm Ranking Factors are:

  • Seller Authority;
  • Impressions;
  • Internal Sales;
  • PPC Sales
  • CTR (Click-Through Rate);
  • Off-site Sales;
  • Conversion Rate;
  • Sales History;
  • Organic Sales.

There are also indirect factors that may influence your ranking on Amazon such as fulfillment method, reviews, images, premium content, advertising, and product promotions.

What is Amazon Conversion Rate?

On Amazon, your conversion rate would show how many shoppers visiting your product's listing are making a purchase. If your item has a low Amazon conversion rate, this might indicate that you have a problem with your product quality, your listing, your price, your customer reviews, etc.

How to Determine Your Conversion Rate?

Before you start looking into how to improve your conversion rate, you need to know where you actually are with it. When you’ve figured out your number, you can look into either you need to increase it, or you don’t. Most likely, you do.

You can use the following formula to calculate your conversion rate on Amazon:

Total Number of Orders : Total Number of Product Listing Sessions = Conversion Rate

What is A Good Conversion Rate on Amazon?

The good Amazon conversion rate for non-Prime members should be around 10 to 15 percent, though Prime members convert at much higher levels.

Prime members convert at much higher levels
Prime members convert at much higher levels

How to improve Amazon Ranking and Conversion?

Now when you know what does Amazon sales rank mean and how Amazon ranking works, it’s time to research how to rank high on Amazon. Roughly saying, you need to increase your sales, as the sales rank is a relative metric and grades your product with regard to your competitors in the category. This is a good general statement, though.

What practical steps can be done to improve Amazon's ranking and conversion? How to rank higher on Amazon? The key is in the factors A10 Algorithm measures.

1. Become an Authority Seller

Becoming an Authority seller on Amazon can help you in many ways. It helps you sell volumes and beat the competition. One key to this is building a high customer feedback rating. Gain positive reviews and take efforts to remove negative ones. Create a brand. And also, getting Authority seller reputation will help convert convert Amazon rank to sales.

2. Increase Your Amazon Advertising Impressions

This pay-per-click advertising metric can help maximize your product visibility and reach more customers.

3. Increase your PPC Sales

Optimize your SEO and PPC campaigns. Use Sponsored Ads to increase sales and improve search rank for your Amazon FBA products.

You can see your PPC and Organic sales figures down to each SKU separately with SageSeller’s Profit dashboard.

4. Grow Your CTR (Click-Through Rate)

CTR is important because this is how you will be able to attract your customers and then promote your product on the landing page.

5. Increase Product Conversion Rate

Convince people to buy your product by creating a perfect listing. Highlight your product’s benefits and make your products Amazon Prime eligible.

6. Create Consistent Sales History

The Best Seller ranking reflects current sales trends, as well as historical sales numbers. Create a consistent sales pace, constantly increase sales volumes.

7. Boost Your Organic Sales

Review and make most of your product listings. Optimize it the best way to increase your conversion rate. Apply videos, high-quality images, and relevant keywords. Make your listing perfectly complete.

8. Look into the Time on Page and Bounce Rate

Amazon estimates the number of time shopper spends reviewing your listing. This is one of the criteria for how interested customers are in your item.

9. Elaborate a Proper Pricing Strategy

Pricing should be a part of the product Amazon pricing strategy.

The best price is the one matching customer value. Amazon may estimate your conversion rate based on your pricing. If your item is priced too high, Amazon may assume your conversion rate will be low and rank your product low as well.

10. Use the Parent-Child Feature

Use Amazon’s parent-child product functionality, it drives shoppers to a single product page, thus help to maximize your customer reviews.

All your business metrics need to be controlled. You need to know where you stand, what your figures are and how they develop over time. This is quite a job if you do it manually. For instance, you could spend hours just on manual calculations of your Ad sales and Organic sales, because you need to know these figures separately to monitor your PPC efficiency.

That’s where easy and visual SageSeller’s dashboards can help you as they show all necessary metrics of Amazon business analytics. Try them now, it’s free.